Logo Design, part 1: Cotswold Collectibles

Started assembling just my logo designs to add to my portfolio so as to entice those out there looking for folks like me, and it's taken me all evening just to gather the work I've done for Cotswold Collectibles, Inc.!

Basic SEO

Added "basic SEO" to my resume, as I'm learning about Search Engine Optimization techniques -- what Google's latest search algorithm might quantify, or, rather, what others think the algorithm might quantify (since Google doesn't say). SEO vs. marketing seems to boil down to 1 thing: However you strive to refine the presentation of your company & products (whether to an algorithm or to human eyeballs), it's all still a gamble! Spreading resources to perform a combo approach seems wisest.

Doing it wrong gets you chucked in Google's ranking basement or family groups petitioning and PETA throwing red paint on your bus ad. At least with SEO, there's guidelines Google's posted for favorable results... Reactions to TV or print ads can be subjective. (However, counter to an algorithm's response, there's the old advertising shrug "There's no such thing as bad publicity", haha.)

It's a dance. Gotta stay limber!

Magazine Ads

More for the Cotswold Collectibles section! Currently we consistently advertise in Lee's Toy Review and Sci Fi Magazine. And I created 1 ad for WWII History (the Twisting Toyz ad -- other Cots ads you might see in there aren't done by me).

As mentioned earlier in this blog, many ads are re-purposed catalog covers. Some, however, are originals, sometimes imagined as Generic ads that could be sent off, if time's crunchy, A.S.A.P. with little to no customization.

I've found Lee's at Barnes & Noble and Books-A-Million, and Sci Fi in most any shop/newsstand...