Added "basic SEO" to my resume, as I'm learning about Search Engine Optimization techniques -- what Google's latest search algorithm might quantify, or, rather, what
others think the algorithm might quantify (since Google doesn't say). SEO vs. marketing seems to boil down to
1 thing: However you strive to refine the presentation of your company & products (whether to an algorithm or to human eyeballs), it's all still a gamble! Spreading resources to perform a combo approach seems wisest.
Doing it wrong gets you chucked in Google's ranking basement or family groups petitioning and PETA throwing red paint on your bus ad. At least with SEO, there's guidelines Google's posted for favorable results... Reactions to TV or print ads can be subjective. (However, counter to an algorithm's response, there's the old advertising shrug "There's no such thing as bad publicity", haha.)
It's a dance. Gotta stay limber!
